Conditions / Refusal Reasons
That, having regard to the number of illuminated signs being displayed
on the building and at the site, which occupies a prominent location in
a generally open, rural landscape within the Chilterns Area of
Outstanding Natural Beauty, the continued display of such signs is
detrimental to the visual amenity, rural character and landscape
quality of the area. As such, the proposal would be contrary to the
Council's approved Rural Areas Local Plan (particularly policies G1,
CON17, C1 and C7) and adopted South Oxfordshire Local Plan (particularly
policies G1, G13, C1 and C2).