Conditions / Refusal Reasons
That the proposed advertisement would be contrary to the provisions
of the adopted Central Oxfordshire Local Plan and the approved South
Oxfordshire Local Plan, which seek to protect and enhance the District's
countryside and environment (Policies G1 COLP, SOLP). Policy G13 of the
South Oxfordshire Local Plan states that outdoor advertisements and
signs should not have a detrimental effect on visual amenities or
public safety and where not displayed on the premises, will only
be approved where the premises are particularly remote and the
appearance of the area not spoilt as a result. In rural areas,
signs must be reasonably discreet and within the Green Belt they
should be designed and sited to minimise its impact on the open
nature, rural character and visual amenity of the Green Belt
(Policies GB2 COLP, GB3 SOLP). Having regard to its size and
location, the proposed advertisement would create a distraction
and would be detrimental to the safety of users of the public
highway and would adversely affect the rural character and appearance
of this part of the Green Belt and would be detrimental to its
visual amenity.
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