Conditions / Refusal Reasons
That the proposed advertisement would be contrary to the provisions
of the adopted Central Oxfordshire Local Plan and the approved South
Oxfordshire Local Plan, which seek to protect and enhance the District's
countryside and environment (Policies G1 COLP, SOLP). Policy G13 of
the South Oxfordshire Local Plan states that advertisements which are
not displayed on the premises, will only be approved where the premises
are particularly remote and the appearance of the area not spoilt
as a result. In rural areas, signs must be reasonably discreet and
within the Green Belt any form of development should be designed
and sited to minimise its impact on the open nature, rural character
and visual amenity of the Green Belt (Policies GB2 COLP, GB3 SOLP).
Having regard to its size and location, the proposed advertisement
would adversely affect the rural character and appearance of this part
of the Green Belt and would be detrimental to its visual amenity.