Midsomer Murders creates tourism opportunities for South Oxfordshire
South Oxfordshire’s growing popularity with Midsomer Murders fans means more chances to explore town and village locations used by the production company.
Four companies now offer guided tours of the area, taking in fan favourites like Wallingford and Thame (both double as the town of Causton) and villages like Dorchester on Thames, Warborough and Ewelme. A sprinkling of stately homes and a village pub or two complete a perfect itinerary.
Absolute Touring Ltd, Brit Movie Tours, Sho4Travel and Detective Tours recognised that many international visitors are nervous of driving in the UK. Some visitors simply prefer the luxury of dedicated transport with informed and enthusiastic guides, able to explore off the beaten track.
Each company offers a range of general tours or bespoke itineraries lasting one day or several days. Enquiries come from individuals and travel agents as far afield as the USA and Australia while in Europe German and Swedish viewers keep the programme at the top of TV ratings.
The popular TV series shows in 220 countries worldwide, resulting in an international fan base keen to experience rural English life including traditional pubs and cricket played on the village green.
South Oxfordshire District Council recognised the potential of Midsomer Murders as a tourist draw and created the website www.visitmidsomer.com to help fans find local locations. As well as details about the tour companies there are two self-guide trails, books about the locations and free leaflets.
Cllr Judith Nimmo-Smith, Cabinet Member for Economic Development, Property and Technical Services at South Oxfordshire District Council, said: “South Oxfordshire is a wonderful location for people to visit, featuring idyllic villages, traditional pubs and a whole host of independent shops. Fans of Midsomer will recognise many of the locations from the TV series and will be able to follow in the footsteps of their favourite characters on their journey round the district.”